Owns
BioBoost Labs+™
E-commerce · regulated
Marketing for owner-operators · Weatherford, TX
Marketing that pays for itself.
If you want an agency with thirty people and a beanbag room, I am not it.
Brand, WordPress websites, email, search and Meta ads — built and run by an operator with four companies of his own on the line. Every price published. Every account in your name. One person who answers the phone.
- 4companies I own
and operate - 1person you
deal with. Me. - 0long-term
contracts
Monthly report
Sept 2026 · page 1 of 1
Example figures
$2,400ad spendon plan
71leads+18%
14customers+27%
3.8×return on spend+0.6
Next month: scale the before/after video ad set by 30%, cut the two audience tests that never beat $45 a lead, and launch the 3-email follow-up for leads who did not book. Estimated impact: 4–6 more customers at the same spend.
The offer
The Leak Audit.
Free, before you pay me anything.
I go through your site, your search presence, your email list and your ad accounts, and I tell you exactly where the money is leaking. You get it whether or not you hire me.
No card, no contract, no twelve-step onboarding. One conversation and a written answer.
- Your websiteSpeed on a phone, whether the contact path is obvious, and whether you actually own the domain, the hosting and the logins.
- Your search presenceWhat Google shows for your name and your service, whether your business facts match across the directories, and what the AI engines say when someone asks who to call.
- Your listWhether you have one, whether it has been mailed, and what it is worth if it were.
- Your ad accountsWhether the Pixel fires, whether conversions are tracked, and what you have been paying per lead without being told.
- The numberWhat I would fix first, what it costs from the published list, and what I would leave alone.
Proof
No client logo wall. Four businesses I actually run.
Every agency shows you someone else’s results. These are mine — built with my own money, still operating, and the reason I know what works.
Owns
BioBoost Research™
Education · content
Owns
Shelton Oil & Gas Inc
Energy · services
Runs
Shelton Strategies Inc
This company
The difference
You’ve hired an agency before. You know how it went.
A great pitch, a slow start, a report full of impressions, and a monthly invoice that never quite lined up with new customers. That is not bad luck — it is the model. Here is what changes when the person running your marketing has run a business.
Typical agency
Shelton Strategies
Account manager relays to a team you never meet
You talk to the person doing the work
Assets built in their accounts
Everything in your name, your logins
Reports impressions and reach
Reports leads, customers and cost per each
6–12 month contract
Month to month. Leave any time.
Ads run on your card, decisions on theirs
A budget treated like mine — because I have spent mine
"Let us schedule a discovery call" to learn anything
Free tools that answer your questions right now
Pricing on request
Every price published. Fixed. No surprise line items.
The other option
“Can’t software just do this for $700 a month?”
Increasingly, yes — and you should know that before you talk to me. A wave of funded platforms now run SEO, ads and websites for small businesses using automation, at roughly half a human’s rate.
- They are genuinely good at volume. Keyword work, ad rotation, content at a cadence no one person matches. If that is all you need, take it — I will tell you so on the call.
- Nobody is accountable. A platform cannot be fired for a bad quarter, cannot explain a decision, and will not tell you to stop spending.
- It will not say no. I will. If a service on my own price list will not earn its keep in your business yet, you get told.
- It cannot take the risk with you. Software does not get paid on your revenue above a baseline. I will.
Own everything.
Rent nothing.
Your domain. Your site. Your list. Your ad account. Your Pixel. Every one of them in your name from day one, with logins you keep. If we ever part ways, you lose a phone number — not your business.
Pricing
Every number, published. Check it before you call.
Almost nobody in this industry does this. You should not have to sit through a sales call to find out what a website costs.
| Service | What you get | Investment |
|---|---|---|
| New Website | 5–7 pages on WordPress. Custom design, mobile-first, contact forms, analytics, speed and search setup. You own the site and the hosting account. | $4,500 |
| Website Redesign | Full rebuild of an existing site. New design, restructured pages, migrated content, redirects mapped so you keep your rankings. | $3,500 |
| Starter Site | High-converting one-pager or landing page. Built to grow into a full site later. | $1,500 |
| Brand Identity Kit | Logo, color palette, typography, and a usage guide for print and web. | $2,000 |
| E-Commerce Add-On | Product catalog, cart, checkout, payment processing and shipping setup. | +$2,500 |
| Additional Pages | Beyond the base scope, designed and written to match. | $250per page |
| Service | What you get | Investment |
|---|---|---|
| Website Care Plan | Hosting management, plugin and core updates, security monitoring, daily backups, unlimited small content edits. | $150per month |
| Email Marketing | Strategy and calendar, 4 campaigns a month, automated welcome and follow-up flows, segmentation, deliverability, reporting. | $1,200per month |
| Local SEO | Technical fixes, on-page optimization, Google Business Profile, citations, review strategy, 2 content pieces a month, rank tracking. | $1,200per month |
| Competitive SEO | Everything in Local, plus multi-market keyword strategy, 4 content pieces a month, link building, and competitor gap analysis. | $2,000per month |
| Meta Ads Management | Facebook and Instagram. Campaign build, audience and creative testing, pixel and conversion tracking, weekly optimization. Ad spend paid directly to Meta. | $1,000per month, plus 10% of spend above $10,000 |
If you would rather not carry a retainer
Pay me on results instead.
I cut the monthly fee and take a percentage of the sales the work actually produces. Your baseline is the trailing three-month average before we start, agreed in writing. I am paid on the growth above it — never on sales you were already making.
Performance Partnership
Reduced retainer + 5–10% of sales above baseline
For example: Full Stack at $1,800 a month instead of $3,600, plus 7% of tracked revenue above your baseline. Capped by agreement, so a great quarter never becomes a bill you resent.
Timeline
What the first 30 days look like.
Day 1
Thirty minutes on the phone. What you sell, who buys it, and what is not working.
Week 1
The Leak Audit, written up. Where the money leaks, what I would fix first, and the number from the published list.
Week 2
Work starts. Site, tracking, email, ad account — built in your accounts, in your name. You get the logins.
Day 30
First reporting call. Spent, came in, cost per customer, and what changes next month.
Ongoing
Month to month, 60 days’ notice either way. Campaigns scale on evidence. If it does not add up, we fix it or we stop.
What I do
Five things. Done properly. Connected to each other.
Most owners have a website nobody visits, an email list nobody mails, an ad account someone burned money in once, and now an AI search engine that has never heard of them. The fix is not more tools — it is making the pieces work as one system.
01 · Foundation
Brand & positioning
What you do, who it is for, and why they should pick you — in words a customer would actually say. Everything else gets built on this.
02 · Web
Websites on WordPress
A site built to do one job: turn the right visitor into a call, a booking or a form. Fast on a phone, easy to update yourself, and yours outright.
03 · Email
Email marketing
Your list is the one audience no algorithm can take away. I build the system — signup, welcome sequence, regular sends — so it runs whether or not you remember it exists.
04 · Ads
Meta advertising
Facebook and Instagram ads with the boring parts done right first — business verification, tracking, account structure — so the money goes toward customers instead of guesswork.
05 · Search New
Search & AI visibility
Local SEO covers the technical fixes, Google Business Profile, citations, reviews and two content pieces a month. Competitive SEO adds multi-market keywords, link building and four pieces. Layered on top…
The whole system
Brand → site → list → ads → AI visibility, built in that order, in your name, by one person who answers the phone.
Free tools — no email required
Every other agency makes you book a call to learn anything.
Start here instead. Two minutes each, real answers right now, no sales call attached. Bring the results to the call if you want one.
Marketing Scorecard
Eight questions. A score out of 100, a breakdown by area, and a prioritised plan telling you what to fix first — the same first pass I would do on a call.
No form. Results stay in your browser.
Ad Budget Calculator
Drag a budget, your close rate and your average sale. See leads, customers, revenue and whether the math works before anyone spends a dollar.
Uses realistic Meta benchmarks. Adjust anything.
Fit
Who this is for — and who it isn’t.
A good fit
- You own the business and make the decisions.
- You sell something people want and you can deliver — you just need more of them to find you.
- You would rather have one person who does it right than five vendors pointing at each other.
- You want to own your website, your list and your ad account. Not rent them.
Not a fit
- You want a logo by Friday and nothing else.
- You need a guarantee of results before you will spend a dollar. Nobody honest can give you one.
- You want an agency with 30 people and a beanbag room. There are plenty; I am not one.
- You are not going to answer the phone when a lead calls.
Straight answers
Things people ask on the first call.
What does it cost?
It is on the pricing page, in full. A new WordPress site is $4,500 and a starter site is $1,500. Ongoing work runs $150 to $2,000 a month per channel, with packages from $1,900 a month including a no-money-down option that builds your site inside the retainer. Ad spend is always paid by you, directly to Meta. I never mark up media.
Do I have to sign a long contract?
No. Builds are project-priced. Ongoing work is month to month with 60 days’ written notice either way. If it is not working you should not be locked into it — and neither should I.
Who owns the accounts?
You do. Website, domain, hosting, ad account, Pixel, email platform — all in your name. I work as an authorised partner and you can remove me at any time with one click.
Can you guarantee results?
No, and be careful of anyone who does. What I can guarantee is that everything will be tracked, you will see the real numbers, and we will make decisions on them instead of on a feeling.
Do you work outside Texas?
Yes. Most of this work happens on a screen and a phone. I am in Weatherford, Texas, and I work with owner-run businesses anywhere in the US.
Why a one-person shop over a big agency?
At a big agency the person who sold you is not the person doing the work, and the person doing the work has 30 other accounts. Here, the person who runs businesses for a living runs yours. If that is not enough people for you, I am not your guy — and I will say so on the call.
Let’s find out in 30 minutes.
No pitch deck. Bring your numbers if you have them, bring your problems if you don’t. The prices are public, so you already know what it costs.
jeff@sheltonstrategies.com