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Meta ads · $1,000/mo + ad spend
Facebook and Instagram ads that answer to your bank account.
For Fort Worth, Weatherford and Parker County businesses that want calls, bookings and sales from their ad budget, not just likes. The tracking gets set up before the first dollar is spent.
What is included
The boring parts done right, then the ads.
A budget I treat like my own, because I have spent my own.
- Business Portfolio, ad account, Page and Instagram connected and verified
- Meta Pixel and Conversions API installed, with every lead or sale tracked
- Audience, offer and creative tested on small budgets before anything scales
- Lead, call, booking and sales campaigns built around one goal each
- Weekly optimization: what is working gets more budget, what is not gets cut
- A monthly report in plain English: what you spent, what came back
How I run it
Four rules every campaign follows.
Tracking before spending
If the Pixel cannot see a lead or a sale, the ads cannot learn and you cannot judge them. Nothing launches until a test conversion shows up where it should.
Your account, your card
The ad account belongs to your business and Meta bills your card directly. You never pay ad spend through me, and you can see every dollar inside Meta yourself.
Small tests first
Each new audience or ad gets a small, fixed budget. Only the ones that bring in real leads or sales earn a bigger one.
One goal per campaign
A campaign built to get calls is judged on calls. Likes and reach are not a result unless they turn into customers.
Ads work better with a home base
Where the click lands matters as much as the ad.
An ad that sends people to a slow page or a bare Facebook profile wastes money. I build and run the website and the email follow-up too, so a click has somewhere good to go and someone who is not ready today still hears from you next week.
- Landing pages built for the one thing the ad asks people to do
- Leads sent straight to your phone or inbox, with the ad they came from
- New leads added to an email sequence instead of forgotten
Straight answers
What owners ask about Facebook ads.
How much should I spend on Facebook and Instagram ads?
Start with what you could lose for a month without it hurting, then let the results decide. A small test budget is enough to find out which audience and offer bring in customers. The marketing budget guide shows how to work out a number from the customers you want.
Is ad spend included in the monthly fee?
No. Management is $1,000/mo, with an extra 10% of spend over $10,000/mo. Ad spend is billed by Meta straight to your own card, so you always see exactly where it went.
Why not just press the Boost button?
Boosting a post optimizes for likes and reach. A campaign built in Ads Manager can optimize for leads, calls or sales and can be measured against them. It is the difference between being seen and being hired.
What if my business is in a restricted category?
Housing, employment, credit and some regulated products have extra Meta rules on targeting and wording. I have run marketing for a business in a strictly regulated category, so we check the rules before the first ad, not after the account is flagged.
How soon will I see results?
The first few weeks are testing, so expect early numbers to move around. You will know which audiences and ads are worth keeping within the first month or two. I will not promise a number before we have seen your own data.
The Marketing Audit · free
Send me your website. I’ll tell you what I’d fix first.
A written review of your website, how you show up on Google and in AI answers, your email and your ads, with the fixes in order of what makes you money first. Yours to keep, whether or not you hire me. The prices are public, so you already know what the work costs.
[email protected] · Weatherford, Texas